THE EXCUSES FOR NOT OFFERING PLANNED GIFTS TO YOUR DONORS ARE THE VERY REASONS YOU SHOULD
With all the pressure we are under to bring cash in the door, the thought of proactively focusing on planned giving can be daunting. It seems like such a big step that requires too great of a commitment for us to handle. Here are some of the more common excuses I hear from people for not offering planned gift (non-cash options) to their donors and how to refute them. (more…)